WHY? comes from an idea of Giuseppe Stampone, and takes the form of a viral Lab. A video camera focuses on a person who in a few seconds tries to discuss a question about the most urgent social issues of our time. The films are shown on web platforms and connection devices, increasing in number and spreading awareness. The structure is similar to that of the web, so it is able to touch the single territory and the global world, addressing issues like emigration, war and environmental problems.